From merely being used for making calls and occasionally sending messages, to now capturing high-resolution photos and even have the processing power of a basic laptop, phones have completely redefined the way we live our day-to-day lives. In the present day, they are the most used devices in the world and the growth of the mobile industry has been nothing short of. From only a handful of manufacturers, the mobile phone industry has now become saturated with new players entering the market on a regular basis, offering newer and more unique solutions to customers. While this has lead to an increase in the production of phones, it has also increased competition, which in turn has overflooded the market with a myriad of options. For consumers this becomes a difficult situation as they don’t know how to navigate the market.